A brand new classifieds website, EZ (pronounced ‘easy’) Heights.com has been launched to transform the reputation of classifieds websites in the UAE.

The platform features a number of key differences to its contemporaries, providing residents and businesses with a premium alternative in which to buy and sell products and services across the UAE, said a statement.

Set to rival the likes of Craigslist Dubai, ClassifiedDubai.com and Dubizzle.com, EZHeights.com will offer a free listings service for every category – including pets, jobs, cars and real estate – a rarity among classified sites, it said.

An emphasis on quality over quantity is where the site earns its premium status, with all listings undergoing a manual approval process taking up to 24 hours.

Strict criteria is applied to all new adverts, such as a minimum amount of photos (five) and ‘realistic’ pricing, designed to eradicate tactics employed by some to manipulate a listing’s ranking. This practice, often more popular with real estate listings, is of particular focus for the EZ Heights’ team.  

In addition, all adverts expire after 30 days – ensuring those on the site are fresh and up to date. Users do have the option to renew a listing once it has expired – once again for free.

From a usability perspective, the home page of the site has a search bar that eliminates the need to go straight to the category page – with users simply typing what they want and the search facility doing the rest. Another feature is the ability to sign in securely from a LinkedIn account – one of the very few websites in the UAE with this capability.

Businesses looking to promote themselves can not only advertise on the site – with a number of affordable, creative options available – but can also list their products and services in the relevant categories.

All paid adverts only take up limited space – maintaining the user-friendly experience of the site for users.

Adham Saleh, managing director of EZHeights.com, said: “The objective of EZHeights.com is to provide a reliable classifieds site where quality is of paramount importance – making it easier for both buyers and sellers.

“There are several [classified site] choices out there, but we firmly believe this platform provides the right balance of quality, reliability and ease of use. There are also free listing options for every category.” - TradeArabia News Service