Leading technology and media giants are set to take part in at the upcoming second Social Media Summit to take place in Dubai this week.

The summit, which will include giants such as Google, Microsoft, Facebook, Yahoo, CNN and Leo Burnett, will take place on April 22 at the Four Seasons Resort Dubai at Jumeirah Beach.

Hosted by AreebaAreeba, a leading social networking website in the Middle East with more than five million active users, the one-day conference will see thought leaders and industry experts from top media and technology firms explore solutions to the toughest challenges faced by marketers today.

The conference is expected to attract more than 200 media and communications professionals from across the region.

The keynote sessions and panel discussions at the summit will focus on some of the most significant themes shaping the social media landscape in the region, including storytelling and engagement, content creation, scalable video, customer service, social media platform optimization and strategy development, the use of analytics to measure return on investment and the rise of big data and mobility.

The summit is being organised by AreebaAreeba in collaboration with its sponsors Microsoft, Huawei (Wakti) and Paris Gallery. - TradeArabia News Service