Dubai-based Nakheel has partnered with Reel Cinemas, operated by Emaar Retail, to bring a new movie and entertainment centre to Al Khail Avenue, the developer’s new shopping and leisure destination at Jumeirah Village Triangle.

Reel Cinemas, the leading provider of movie experiences in the UAE and the operator of the country’s largest Cineplex, will occupy a two-storey, 76,000 sq ft area at Al Khail Avenue.

The cinema complex will have 1,500 seats across 14 theatres, including four Platinum Movie Suites, which have redefined the concept of luxury by offering highly personalised service along with gourmet delicacies delivered to customers’ seats.

Nakheel’s tie-up with Reel Cinemas at Al Khail Avenue comes after the developer confirmed high-end British supermarket chain, Waitrose, as the mall’s first anchor store. Hundreds more retailers, restaurant and café operators and entertainment-related businesses have expressed their interest in the mall, where half of the 1.25 million sq ft of available retail space is now taken.

Omar Khoory, director, Nakheel Retail, said: “We are delighted to have chosen Reel Cinemas for Al Khail Avenue, which is attracting a host of brand name retailers wanting to stake their claim on this new exciting destination.”

Maitha Al Dossari, chief executive officer of Emaar Retail, said: “The partnership highlights the exceptional value and unbeatable entertainment experiences that Reel Cinemas bring to movie-goers, and the value it adds to the mall development. With a focus on design excellence, technology innovation, ergonomics and personalised service, Reel Cinemas at Al Khail Avenue is envisaged to be the leisure destination of choice for residents and visitors to the area.”

Last month, Nakheel released a tender for enabling works for Al Khail Avenue, while the construction tender is due by end of the second quarter of 2015. The mall is scheduled to open in 2018.

Al Khail Avenue will have 350 shops including a Waitrose supermarket, department stores and speciality outlets, a Reel Cinemas multi-screen movie complex, entertainment zone and a diverse range of cafes and restaurants including al fresco dining.  There will also be a multi-storey car park spanning nearly two million sq ft, with 4,400 spaces. – TradeArabia News Service