The H Holding Enterprise has launched a record label arm under its Joker Productions company to focus on production and marketing of music recordings and music videos.

Within the music industry, most recording artists have become increasingly reliant on record labels to broaden their consumer base, market their albums, and be both promoted and heard on MP3, radio, and television, with publicists that assist performers in positive media reports to market their merchandise, and make it available via stores and other media outlets.

Hafeez Abdullah, chairman of ‘The H Holding Enterprise’, said: “We are pleased to launch this new unit that will also specialise in managing singers, and coordinating the production, manufacture, distribution, marketing and promotion of sound recordings and music videos as well as talent scouting and development of new artists and managing contracts with recording artistes and their managers.”

The new unit will use latest world-class digital technologies in the production and promotion of its music, he said.

According to McKinsey & Company Global Media Report 2014, the recorded music market is still in transition from physical to digital.

However, digital spending will overtake physical distribution in 2015 and will account for 56 per cent of total recorded-music spending by 2018.

“We are delighted to launch this world-class entertainment and music production arm within Joker Productions to be added to our vast portfolio of investments in the UAE,” said Abdullah.

Joker Productions came as response to the needs of the growing music industry. The company will serve the region with best-in-class music be it for singers or as DJ mixes, he added. - TradeArabia News Service