Abu Dhabi National Exhibitions Company (Adnec) has launched its redesigned corporate website that reflects the company’s new branding and identity.

The redesigned website adnec.ae, officially launched by Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman of the Abu Dhabi Department of Transport and Adnec, offers greater social media and customer engagement features, a statement said.

The user-friendly interface makes browsing easier and more intuitive whether visitors access the website from their computers, mobile phones or any other digital devices. Browsers can benefit from a wide range of e-services as well as interactive and informative features offered at Adnec’s three event venues in Abu Dhabi, Al Ain and London.

Detailed information on the Group’s different exhibition venues, convention centres and special event halls including their geographical location and coordinates can be accessed on the new portal.

Customers browsing through the website can also benefit from the advance booking facility offered at Adnec’s various venues. Additionally, visitors from outside Abu Dhabi can make hotel and restaurant reservations and taxi bookings or request airline services.

In addition to important information on the Adnec Group as well as its subsidiaries, the website highlights the leading role played by the company in supporting the growing MICE sector in Abu Dhabi. The portal also provides insights on Adnec’s strategic partners spanning various trade and economic sectors.

“Our corporate website has been given a facelift to achieve better integration and communication with our stakeholders, while creating an efficient e-platform to provide information and features on a wide range of industry issues,” Sheikh Sultan said.

“We believe the new-look website serves the objectives and requirements of all those concerned with the MICE industry, including event visitors, organisers and exhibitors.”

Ali Saeed Bin Harmal, managing director of Adnec, said:  “Through integrating latest technology into every day operations, Adnec seeks to support the Abu Dhabi government’s efforts to improve the performance of government entities towards delivering best-in-class services for both public and private sector customers.”

Humaid Matar Al Dhaheri, acting Group CEO at ADNED said that the redesigned corporate website was aligned to Adnec’s strategic plan that aims to optimise the overall customer experience and exceed customer satisfaction levels through leveraging the seamless possibilities created by rapid advancements in Information Technology.

“A major technological feat for Adnec, the re-designed website provides greater visibility for our services and objectives. Browsing the website and accessing information has never been easier or more convenient. The website is now a ready reference to anyone seeking information on Adnec’s services or Abu Dhabi’s business tourism industry in general that has been identified as a priority sector by the Abu Dhabi Economic Vision 2030,” he added. – TradeArabia News Service