Around 500 industry professionals will examine the digital powers that are driving the future of media at an upcoming digital media conference in Jeddah.

The Digital Media Forum (DMF), now in its fifth edition, will be held for the first time in Jeddah on January 21 and 22, 2015 at the Park Hyatt Jeddah.

Najla Mazboudi, managing director of Spoton Media Services and Events, and founder of the Digital Media Forum, said: "We are delighted to bring the Digital Media Forum to the Kingdom of Saudi Arabia for the first time, especially since the country has a predominantly young population that has made digital communications and social media a vital part of their everyday lives.”

“Also it is the region’s biggest market and the kingdom’s huge commercial and retail sectors have been quick to adopt digital media platforms to reach out and get close to consumers.”

“Building on the success of our four previous events, DMF 2015 will be a fully integrated forum that presents the latest developments in digital media and offers delegates the opportunity to engage and network with each other,” Mazboudi added.

“The wide variety of topics on the agenda will enable digital media stakeholders to embrace the latest thoughts and advances in brand engagement, advertising, audience involvement and community management.”

DMF 2015 will include speeches, presentations, case studies and panel discussions by industry thought leaders and activists who will identify and examine the challenges and opportunities in a media world subject to constant change; show how to assess the impact of digital media and evaluate its effect on the bottom line; and explore ways to turn challenges into winning opportunities.

Following the Digital Media Forum Jeddah 2015, the next big event in the DMF calendar will be the Mena Digital Awards (MDA) which will be presented at a gala ceremony to be held on March 25, 2015 in Dubai. – TradeArabia News Service