Kodak showcased its latest innovations in contemporary flex pre-press technology to tackle the industry’s most demanding challenges at the first edition of the Packaging MEA Forum.

The forum was aimed at facilitating a professional dialogue within the packaging fraternity in the region, said a statement.

Kris Capiau, Kodak’s business director for Middle East and Turkey, discussed how to maximise shelf impact and production efficiencies – two common goals shared by brand owners, designers, pre-press service providers and printers across the board –during his presentation entitled ‘How to meet the most demanding flexible packaging challenges using contemporary flexo pre-press technology’.

“Empowering the industry to do more with less is always a formidable challenge, but with the latest flexo pre-press technologies, this is possible,” said Capiau.

“During the session, we will present some of the latest advancements and solutions availabletoprovide enhanced image reproduction, an extended colour gamut, gravure-like print densities and greater design freedom.”

A refusal to accept that inconsistency, poor repeatability and compromised print quality are ‘just normal’ has driven the development of game-changing Kodak technologies for flexo printing, where Kodak has broad expertise and experience as an innovative supplier to brands and print service providers. - TradeArabia News Service