Silah Gulf, a leading customer service solutions provider in Bahrain, has appointed Adel Maymoon the chief digital officer.

Maymoon will be responsible for leading Silah’s social media and digital marketing business line, across the region, said Ricardo Langwieder-Görner, its chief executive officer.

The new appointment reflects Silah's new strategy to expand its customer service footprint beyond voice, video, email, and chat services to full omni-channel customer interaction solutions covering each stage of the customer lifecycle, said a statement.

It will ensure Silah's commitment for providing the full customer service solution eco-system integrated with social media and digital marketing platforms, it said.

“Maymoon's appointment comes as a result of a partnership agreement between Silah and Tawasul, where we decided to join forces and integrate Tawasul's social media and digital marketing services into our customer experience solutions portfolio,” said Langwieder-Görner.

“He has a clear track record of leading digital transformations and successfully developing and implementing digital strategies for both public and private sectors.

Maymoon is the founder of Tawasul Al Khaleej, a social media and digital marketing start-up established in 2012 and has over twelve years proven track record  in digital media, marketing and PR, said the statement.

He is an active board member of the Social Media Club – Bahrain Chapter, a jury member for the World Summit Mobile Awards 2014  and member of the Public Affairs Committee at Bahrain Chamber for Industry and Commerce, it added. - TradeArabia News Service