Leading enterprises from China and around the globe will meet in Guangzhou, China, at a fair that will boast a range of innovative features and services designed to help buyers and exhibitors generate new business.

The 116th Canton Fair will kick off on October 15, with a floor space of nearly 1.2 million-sq-m, which will house 60,000 stands, divided into 51 exhibition sections and 16 product categories.

Overseas appliance and textile companies will exhibit together with Chinese counterparts for the first time at the exhibition.

It will also see the continuation of its popular Media Resource Exchange Program (MREP), which has the potential to connect 200,000 global buyers with more than 24,000 Chinese suppliers and the wider Chinese market.

W”any Zhiping, vice-chairman and secretary general of the fair, said: “Backed by comprehensive efforts to promote and improve the event, this Fair will be more professional than ever.”

Promotional and marketing initiatives have been ramped up significantly for the fair, with 30 online video-based publicity campaigns reaching out to twice as many countries as before.

The new ‘i-Win’ campaign allows VIP brand exhibitors to team up with Canton Fair to send out bespoke invitations to foreign business partners, while the buyers invited via ‘i-Win’ can enjoy speedy registration, as well as the organiser's help in facilitating trade introductions.

Continuing the cooperation with China Southern Airlines, buyers flying between New York and Guangzhou will be offered discounted fares.

The fair has also spread its influence on social network including Facebook, Twitter, Instagram and Youtube.

On its recently launched and officially verified Facebook page, visitors can be updated on latest trade show notice, industrial trend, tips for business travel, and local fun facts.

"With all of these measures in place, I am confident that together fair participants and organisers face a bright future. We extend a warm welcome to all involved,” ," Zhiping added. - TradeArabia News Service