Majid Al Futtaim’s Mall of the Emirates has revealed that  a top Arab superstar known for her vocal powerhouse and a Middle East fashion icon will grace the fourth edition of ‘World of Fashion’ next month in Dubai, UAE.

Najwa Karam invited members of the press to join her at the event, which will be held from October 15 to 31, said a statement.

The mall’s Central Galleria will set the stage for the hottest looks of the season as 20 fashion brands launch their Fall/Winter collections in a total of 20 catwalk shows, it said.

The high-street fashion brands include Kate Spade, Sandro, Maje,  Paule Ka, Juicy Couture, Karen Millen, La Martina, Elie Tahari, Tiffany & Co, BCBG, Halston Heritage, Ted Baker, paving the way for the mall’s biggest and highly-anticipated fashion campaign of the year.

A dedicated children’s show will feature fashion brands like Roberto Cavalli Junior, Miss Blumarine and Katakeet. After the back-to-back shows, fashion-savvy guests can decode the secrets of a celebrity’s sense of style during the public conversation with Karam on October 22, said the statement.

Hussain Moosa, associate director for Mall of the Emirates, said: “World of Fashion has gone from strength to strength. The annual campaign helped in re-affirming the mall’s status as the premier luxury shopping and entertainment destination. The proven success over the years provided assurance to prestigious fashion and luxury brands, most of which are first-timers, to partner with us in the fourth edition.

Top makeup artist Bassam Fattouh will have a dedicated booth at the mall for beauty demos and makeovers, complimentary to mall guests during the two-week festivities.

Meanwhile, the multi-national luxury jewellery retailer, Tiffany & Co will reveal the winner for its ‘Emerging Designer’ Prize, which aims to develop young and creative talents in the region in jewellery design.


The World of Fashion will also host the ‘Journey of a Dress,’ which is a travelling exhibition renowned in the fashion industry  celebrating its 40th anniversary of the iconic wrap dress and signature prints, created in 1974 by American fashion designer Diane von Furstenberg. - TradeArabia News Service