Dubai World Trade Centre (DWTC), a leading venue operator and event and exhibition organiser, has signed a joint venture deal with Fiera di Vicenza, the organiser of one of the world’s largest jewellery event portfolios, to create ‘DV Global Link’, a Dubai-based company conceived to consolidate the emirate’s position as the region’s major jewellery capital.

Under the terms of the joint venture – signed by Helal Saeed Almarri, director general, Dubai’s Department of Tourism & Commerce Marketing and CEO, DWTC, and Matteo Marzotto, president, Fiera di Vicenza, at Vicenzaoro 2014, Italy’s leading jewellery event, the two entities will co-organise the inaugural Vicenzaoro Dubai, debuting from April 23-26, 2015, at DWTC.

The new mega show, the latest in the Vicenzaoro series of international jewellery events, is designed to serve established and emerging economies throughout the Mena region and tap into vast luxury market potential in South-east Asia and Central and Eastern Europe, said a statement.

Vicenzaoro Dubai will leverage the emirate’s growing importance as a world-renowned sourcing and trading hub for gold, diamonds and jewellery.

In 2013, some $75 billion of gold traded through Dubai – representing a quarter of the world’s physical gold trade, according to Dubai Multi Commodities Centre. Meanwhile, on the national level, the UAE already ranks alongside China, India, Russia and the US in the world’s top five international hubs for gold bullion and jewellery trade.

DWTC and Fiera di Vicenza already have an agreement related to the Dubai International Jewellery Week. Under the deal signed in 2012, the Italian company was to increase Italian and European participation in the Dubai International Jewellery Week. Over the last two years, Fiera di Vicenza’s network and influence have resulted in 60 per cent growth in European participation at DWTC’s annual jewellery event, said the statement. - TradeArabia News Service