Hirsch Bedner Associates (HBA), a leading hospitality design firm, has launched its award-winning studio division in the UAE to offer interior design solutions for the growing mid-tier hospitality sector.

Catering to small and medium-sized hotels, Studio will offer cutting edge, stylish design solutions tempered within the constraints of schedule and budget.

Justin Wells, director of Studio Middle East, who joins HBA from bureau^proberts and brings 20 years of experience in interior design and architecture said: “Studio has achieved significant recognition in the global mid-tier hospitality interiors space by providing clients with carefully tailored budget-conscious solutions while implementing rigorous quality control and ensuring adherence to the original design.”

“In the UAE and the wider region, there is a growing number of small to medium hotel owners and developers who want to maintain high quality standards but can’t afford to pay high premiums.

“Both Dubai and Abu Dhabi posted record numbers of tourists in 2013 and the market is expected to expand further in the years to come, with an expanding segment of budget conscious travellers. We are very excited to bring Studio to the region to meet this demand,” he added.

Studio, which is a single source solution provider, specializes in a range of developments, including three and four star hotels, restaurants, show flats, private residences, corporate offices and retail. The division offers a multidisciplinary approach and provides budget-driven projects with the flexibility to outsource while maintaining control over schedules and costs.

Studio also can provide clients an extension of service through HBA brand partners for lighting design, graphic design / signage and art sourcing and procurement via Illuminate, Graphic Studio HBA and Canvas respectively.

In the Gulf, the mid-range hotel market is still significantly undersupplied, with luxury properties dominating the hospitality space. In Dubai, the Government has introduced new incentives to address this, and with the emirate’s total hotel rooms expected to nearly double to as many as 160,000 by the time Expo 2020 begins, this presents a significant opportunity for Studio. – TradeArabia News Service