Industry, an award-winning strategic branding consultancy headquartered in London, has opened a new office in Bahrain.

Industry was the brand consultancy behind the rebrand of the Commercial Bank of Qatar, which launched last year and involved the creation of a new brand identity and creation of a new website. Industry’s work for Commercial Bank was recognized in the Global Rebrand Awards 2014.

Most recently, Industry created a new brand for Cluttons, the international real estate services company, which has a long history and strong presence in UAE, Bahrain and Oman.

Sholto Lindsay-Smith, director of Industry said: “The Middle East is a really exciting market. It is evolving fast and companies are becoming increasingly band savvy as they look to compete both domestically and internationally.”

Industry’s Middle East office will be headed by Robert Johnson, who brings over 30 years’ experience in branding and strategic planning working for Fortune 500 companies across the Middle East, Europe, Asia and the US.

 “I am delighted to join the team at Industry who are a dynamic new consulting firm run by a very experienced team. They are strategically rigorous and creatively excellent. I was also attracted to work with them as they have very strong digital offering which is essential to the way brands are experienced today,’ said Johnson, director Industry Mena.

He is a graduate of the New York School of Visual Arts. – TradeArabia News Service