iKoo, an integrated digital marketing solution provider, has partnered with MediaScope, a digital media sales representation pioneer, to set up a joint venture company to serve the markets of Jordan, Lebanon, Iraq, Syria and Palestinian territories.

The new company, iKoo Levant Network, based in Amman, will be led by Zeid Nasser, CEO of MediaScope, who is also now its managing partner.

Isam Bayazidi, the CEO of iKoo, said “We realize the potential of the Levant market, and this JV will ensure advertisers being served well, and bringing more sophisticated and industry leading services to the region."

"Video advertising, content integration, as well as more precise targeting are now being requested by clients. We are pleased to partner with MediaScope to launch our full-fledged sales operation in the Levant, and we believe in the digital media growth in this part of the region," he stated.

Zeid Nasser said iKoo’s high service level, advanced digital advertising products and strong network of sites ensure effective reach to target audiences.

"In the past two years as an iKoo representative, MediaScope has been been able to serve major local and regional brands well. This encouraged us to move all our digital media sales activities into this new venture, building on the iKoo brand and integrating fully with the iKoo team," he remarked.

"We look forward to the years ahead, as iKoo Levant Network plays its part in accelerating the evolution of the digital media market in the Levant," he added.-TradeArabia News Service