The UAE’s leading telecoms provider Etisalat has entered into a landmark distribution tie-up with StarTV that will see its cable TV arm e-vision offer 17 new channels as part of its 'eLife TV Choice Asian Basic' package.

The channels, which feature programmes in six languages - Hindi, Bengali, Marathi, Tamil, Kannada and Malayalam -will allow customers to view TV content ranging from top rated television shows to Bollywood entertainment and breaking news.

In addition to the leading channels - Star Plus, Life OK, Star Gold, Star Jalsha and Star Vijay – the package features six new channels - Movies OK, Jalsha Movies, STAR Pravah, STAR Utsav, Suvarna and Suvarna Plus. The prices for subscriptions for the Asian Choice Basic Package start at Dh30 a month.

Humaid Rashid Sahoo, the chief executive officer, e-vision, said: “This is a big step forward for the UAE TV industry and should excite all eLife TV subscribers as we continue to offer more channels, greater choice and flexibility. We have endeavoured to bring the market’s favourite Star channels that will provide greater value to our offerings with legitimate access to such content in the UAE.”

Sumo Dutta, the country head - Middle East, Africa & Pakistan, Star,said: “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers. Star’s 17 world class entertainment channels are now available on eLife Choice Asian Basic package in the UAE.”

Rashed Al Abbar, VP (Home Product Marketing) Etisalat, said, “eLife TV has always provided a great viewing experience. With this new partnership, we are delighted that our customers can now conveniently watch an even wider range of high quality content.”

eLife TV is delivered via Etisalat’s high-speed fibre-optic network and offers a wide variety of services and offerings including more than 490 TV channels through premium TV packages from all major TV providers, which can also be viewed on a variety of platforms multiple screens including PCs, tablets and mobile devices.-TradeArabia News Service