AdZouk, one of the region's leading online advertising networks, has launched two new divisions aimed at heightening results by increasing click-through and conversation rates.

The Data Division will provide advertisers with a more highly refined targeted reach, while solutions in the Rich Media Division will offer some of the highest campaign performance in the region, a statement said.

AdZouk’s newly formed Rich Media Division now offers engaging ‘rich media solutions’, the statement added.

An evolution in traditional online ads, multimedia banners employ display, video and social content inviting the user to engage with the brand and immerse in the advertisers message. Taking individual audience needs into consideration and working in line with brand guidelines, advertisers benefit from improved direct response and a unique service, otherwise unavailable elsewhere within the Middle East, according to the statement.

Jamie Atherton, managing director, AdZouk said, “We are determined to build and drive better 360 degree solutions for the online industry. Ensuring we stay one step ahead, we are continuously searching for ground-breaking techniques to enrich our overall offering. 2014 is set to be a milestone year with numerous developments already in the pipeline.” – TradeArabia News Service