Marketing strategist Jack Trout conducted a full day workshop with top business leaders from across Dubai yesterday (November 4).

The workshop was hosted by Tecom’s Media Cluster which includes Dubai Media City, Dubai Studio City, and International Media Production Zone, in collaboration with Brand Lounge, a leading branding and marketing strategist and Mena partner of Trout & Partners.

Dubai’s most influential marketing practitioners, managing directors and communications specialists attended this exclusive event focusing on two core concepts - Positioning has gone global, and Marketing warfare.

Trout is a leading authority in strategic marketing, with over 40 years as a bestselling author and advisor to large companies including AT&T, IBM and many Fortune 500 companies.

Mohammad Abdullah, managing director of Tecom’s Media Cluster, said: “We are delighted to welcome Jack Trout to Dubai and to be able to host this event. Jack’s standing at a global level in the field of marketing strategy and the insights that he can offer will be of invaluable use to our business partners across all of the TECOM industry clusters.

“We are committed to supporting the development of the media sector and the growth of our business partners and community. This event was an opportunity for industry leaders to gain further insight into the marketing and media industries and for top-level decision makers and leading companies to network.” - TradeArabia News Service