Abu Dhabi System and Information Centre (Adsic), the governmental party overseeing the Emirate’s ICT agenda, has launched a new advertising campaign to promote government services.

The campaign encourages residents, businesses and tourists to use abudhabi.ae, a key initiative launched by Adsic to facilitate people’s access to Abu Dhabi’s public entities.

The “government services at your fingertips” campaign concept is a direct call for action for people residing in Abu Dhabi to effortlessly log on to the site to get instant access to government related services and information. The new campaign is scheduled to roll out in September until end of year.

Rashed Lahej Al Mansoori, director general of Adsic, said: “As the pace of Abu Dhabi’s development increases, so does the need for providing its people with modern, convenient and fast access to information and services.”

“E-services provided through the Abu Dhabi e-Government Gateway, abudhabi.ae, is the easiest, most ideal way to get information at the click of a button.

“It is also a strong initiative that helps Abu Dhabi Government engage with residents and tourists through a modern IT platform. Many segments of the society are benefiting from it, but through this advertising campaign, we wish to let even more people know about and get accustomed to using this service,” he added.

The advertising campaign focuses on key service areas of the portal, including education and schools, Abu Dhabi police, Abu Dhabi Municipality and healthcare services. – TradeArabia News Service