SME’s often do not have either the resource or money to run large advertising campaigns, so how do they get noticed? 

 

Google AdWords offers a very cost effective way to reach a large target audience in a short period of time, says Tarek Abdalla, head of marketing, Middle East & North Africa, Google.

 

SMEs in UAE have been seen achieving 100 per cent year on year growth with the help of AdWords, he said.

 

Explaining the various features of Google AdWords, Abdalla said firms can choose the type of network they want to target their ads to -- whether it be across Google products or including search sites that partner with Google.

 

Choose your bid and budget

To run ads on Google, firms need to decide on the right campaign budget and ad group bids. The budget establishes a charging limit for an individual campaign, so it should be an amount the advertiser is comfortable spending per day. The actual costs may be lower, depending on how the firms manage their bids, he said.

 

Select an ad format

AdWords accounts give advertisers access to ad formats that go beyond those that appear on Google Search results. Besides text ads, one can create video ads, image ads, WAP mobile ads, app or digital content ads, and more. Each type has its own benefits, whether it's the ease and affordability of running text ad or the colourful storytelling that comes with video, he said. 

 

Keeping up with AdWords

Advertisers can choose when and where their ads appear and can find out if the ad is running. Tools are also provided to measure results, sales, and leads. 

 

More information on AdWords is available at:  adwords.google.com .  -TradeArabia News Service