IndiaCast Media Distribution Private Limited, a joint venture between TV18 and Viacom18, has reached an agreement with Spuul, a leading online streaming service for Indian movies and TV shows, to make over 60 current and upcoming Hindi and regional language movies available for worldwide streaming on its network.

As per the deal, Spuul will get the movies from the library of Viacom18 Motion Pictures, Colours & Eenadu Television, said a statement from the company.

Starting this week, movie buffs can enjoy latest and evergreen blockbusters such as Inkaar, Oh My God and Jab We Met along with several regional hits such as Samanyudu, on their computers and mobile devices, with Spuul.

Upcoming new releases in 2013 will also be available for worldwide streaming on Spuul as they are released in the market.

“Spuul is proud to offer Viacom18’s successful and award-winning films to our fast growing user base,” said S.Mohan, the co-founder and CEO of Spuul. “We are constantly working to expand our range of great Indian movies, in different languages, so that users always find something appealing to watch,” he remarked.

According to him, the online video is seeing dramatic growth, with 3.7 million videos consumed every month in India.

A release on Spuul offers producers immediate global reach and the opportunity to serve today’s digitally connected consumers, creating a new revenue source for not just small budget movies but also new blockbusters.

Speaking on the tie up, Anuj Gandhi, the Group CEO of IndiaCast said, “The association with Spuul acts as a value addition for both the parties. Watching movies online lets the viewer’s exercise this option at their own convenience."

"Spuul has a huge base of film and TV enthusiasts who now with this association will be able to choose from IndiaCast’splethora of commercial and regional movies, enriching the viewer experience," he noted.

"Other IndiaCast movies on Spuul include Blood Money, Golmaal Returns & Aiyya, regional titles dubbed in Hindi such as Vishwa - The He Man, Ek Sirfarosh - The Brave Heart and Telugu films such as Simhadri and Me Sreyobhilashi  - now available to stream on pcs, iOS and Android mobiles," he added.-TradeArabia News Service