MasterCard Worldwide has joined hands with Aïshti, a leading luxury and fashion group in the Middle East, to host its annual fashion and social extravaganza for the fourth consecutive year in Beirut.

'The MasterCard Aïshti Fashion Experience,' to be held on October 24 in the Lebanese capital, will showcase the best of local and international fashion, said the organisers.

Last year’s MasterCard Aïshti Fashion Experience 2011 was a star-studded event that attracted celebrities like Nancy Ajram, Elissa and VIP guests to a variety of fashion shows and stylish VIP fashion parties in the Lebanese capital.

The 2011 event also included a trunk show for Celine’s Autumn/Winter 2011/2012 collection, an Aïshti multi-brand fashion show, a private shopping tour at Aïshti shops and mono-brand boutiques and high-fashion styling sessions.

“Lebanon is a renowned iconic fashion and shopping destination, and we are delighted to announce our sponsorship of the MasterCard Aïshti Fashion Experience for the fourth year running,” said Basel Eltell, vice-president and regional manager, Levant, MasterCard Worldwide.

“Lebanon is a very important market for MasterCard, and we are glad to support the country’s travel and fashion industry with initiatives like the MasterCard Aïshti Fashion Experience, which is beyond doubt one of the most anticipated events in Lebanon’s fashion calendar,” Eltell stated.

Tony Salamé, CEO and owner of Aïshti, said, “We are delighted to join hands with MasterCard to host the fourth annual event. This year, we build on the success of previous years’ event and look forward to hosting an unforgettable, world-class fashion experience.”

MasterCard and Aïshti have a longstanding relationship, during which they have collaborated to bring premium products like the Bank Audi Aïshti Platinum MasterCard Credit Card launched in 2010 that is tailored for Lebanon’s fashion-savvy consumers, he added.-TradeArabia News Service