Dubai-based communications agency, Harvard Associates said it has won hypermarket giant Carrefour’s account to represent the brand in its communications activities across the GCC.

Harvard Associates provide turn-key communications solutions from marketing and PR to event management and consultancy by effectively and reliably executing tailor made strategies for each of their clients.

The company said it had won the account after a competitive bid for the leading hypermarket in Dubai.

Working across diverse sectors including construction, FMCG, finance, property developers and malls, Harvard won the pitch to represent hypermarket giant Carrefour throughout the GCC due to its commitment and passion for being client- focused and executing quality projects, events and communications for their clients, said a top official.

Harvard Associates managing director Dahlia Haleem said, “Winning the Carrefour pitch is a great achievement for Harvard and reaffirms our company’s commitment to excellence in the field of communications by providing the best quality service and utilizing our industry expertise for each client that we represent."

“We are excited to have Carrefour GCC as our client, and are looking forward to working closer with the ever expanding and developing GCC business market, as well as being able to implement our innovative ideas in the region on behalf of Carrefour," he added.

The other key clients of Harvard include Festival City, Emirates NBD, Dubai Islamic Bank, Dubai Properties, XBox, Green Emirates Properties and Dell.-TradeArabia News Service