India-based Zee TV has announced launch of two new high-definition (HD) channels for viewers in the UAE through its strategic partnership with E-Vision, a part of Etisalat and a leading cable TV provider.

The Zee TV HD and Zee Cinema HD will be offered through the Zee Family HD Package to subscribers on eLife TV, said a senior official.

Mukund Cairae, the territory head, Mena and Pakistan, Zee network, said: “With growing consumer demand for the richer, more immersive experience of HD, Zee viewers in the UAE will now have access to two new HD Channels with high-quality content all in crystal clear sound and stunning picture quality.”

'Every show is shot in HD, so that viewers can view every emotion in every frame with utmost clarity. Viewers can enjoy an exhilarating HD experience of popular TV serials and special shows such as Dance India Dance, Zee Rishtey Awards, Zee Cine Awards and a slew of new launches in HD,' explained Cairae.

According to him, Zee Cinema is India's first 24-hour movie channel bringing the biggest blockbusters to life in HD.

'This channel has different movie offerings compared with the Standard Definition (SD) version to suit the tastes of HD consumers. All the latest movies and the evergreen blockbusters are all available in HD, so viewers will be able to watch even evergreen blockbusters such as Sholay, Hum Aapake Hain Kaun etc on HD,' he added.

Commenting on the deal, Humaid Sahoo, CEO of E-Vision at Etisalat, said: 'We are quite excited with the launch of these two Zee HD channels as high definition content is something eLife TV viewers greatly appreciate.'

'Etisalat has established market leadership offering the highest number of HD channels in the Region and we look forward to bringing our customers more channels with even more choice of premium content in HD,' he added.

Sahoo said the two channels will be offered together at a retail price of Dh10 per Zee Family Pack subscriber per month.

'The Zee Family Pack subscription of 11 channels is retailed at Dh29 per sub per month, while the Zee Family Pack + Zee HD' will be retailed at Dh39 per sub per month,' he added.-TradeArabia News Service