A special two-day series of haute couture fashion shows and interior design exhibition launched in Qatar presented the latest brands from Italy.

Some of the most prestigious high fashion, jewelry, luxury car and yacht, private bank, and interior design brands from Italy participated in the unique event, including two fine gala dinners by the iconic Italian Chef from the St Regis Rome, organized by MD International, a European-based company and organiser of haute couture fashion events for French designers outside of France.

Altaroma, a Rome-based, Italian fashion and interior design consortium representing high-end designers, featured some of Italy’s most famous names to Qatar for the series of events, attended by a number of VIPs and famous Haute Couture fashion names.

The event is being supported by Commercialbank of Qatar, which is one of the leading Qatari institutions working to encourage the development of the growing fashion business industry.

Other participants include St Regis Doha, Ferrari, Riva Yacht, UFC with Rene Caovilla and Santoni, L'Oreal Professional and L'Oreal Make-up.

Adriano Franchi, general director, Altaroma, said: “We are so excited to be meeting many of the most fashionable people in Doha, where we know there is a great appreciation of Italian art, culture, design and fashion. Doha is a sophisticated market, and we are here to forge new relationships with people and companies whose lives and businesses are enlivened by great design.”

Four hundred of Doha’s most fashion-forward women gathered yesterday (May 2) at the St Regis Doha Ballroom for a ladies-only haute couture fashion show and dinner.

The event has been designed by renowned design director Maurizio Favetta of Kingsize Architects.

Abdulla Saleh Al Raisi, deputy CEO of Commercialbank, said: “Commercialbank strives to facilitate Qatar’s vision to establish itself a growing fashion business industry in the region through initiatives such as the prestigious Italian Haute Couture event. By supporting this event, we hope to support Qatar’s growing fashion industry by exposing it to some of the world’s most admired, Italian fashion brands.”

“We are confident that this event will cater to the Qatari audience’s keen interest in fashion, arts and culture and we are delighted to bring the beauty of the finest Italian fashion and collectables to our valuable customers and partners.”

"We hope the grandeur and scale of this event will generate a stronger interest from global players in these fields and will strengthen Qatar’s position as an attractive commercial market for foreign brands and businesses,” he added. – TradeArabia News Service