Advanced Interactive Media Solutions (AIMS), a major UAE-based digital signage firm, has released the latest version of a leading software for digital signage networks and advertising management markets.

Scala Release 5 comprises new versions of the entire Scala product line, including content manager, ad manager, designer, player and various EX modules, a company statement said.

It brings many new advantages, and it additionally caters to customers that have a wide range of needs, offering them more choices for hardware, from low-end photo frames to the top-of-the-line PCs, thus lowering the price barrier for entry-level customers, the statement added.

“Digital signage has undoubtedly proven its effectiveness as a marketing channel, as reflected in the robust growth of this medium in the region,” said Ahmed ElRidi, CEO of Advanced Interactive Media Solutions.

“The market presents unlimited opportunities for creative execution of digital media campaigns, and in line with this we are keeping pace with the latest technological advancements in this field. We believe that the availability of Scala Release 5 in the UAE will further benefit our customers here who are looking to create maximum impact through their marketing messages,” he added.

Release 5 contains a package of improvements that are valuable to all users of Scala, but they are specifically geared to enable successful and stable use of the new wave of ultra low cost PCs (ULCPCs), according to the statement.

The digital signage market in the Mena region continues to witness steady growth, with recent reports predicting the market to expand from 2.23 million units in 2010 to more than 9 million units by 2016. – TradeArabia News Service