The 28^th edition of Beautyworld Middle East 2024, one of the region’s largest international trade shows for beauty and wellness, will present brands that are changing the way the sector looks at sustainability, when it gets underway in Dubai from October 28 to 30.

To participate at Beautyworld Middle East 2024, there are six pillars that clean + conscious brands must be able to demonstrate. These are:

Clean: The use of safe, non-toxic and natural ingredients and materials.

Inclusivity: Representation and celebration of diversity across all races, cultures, gender and ages.

Sustainability: Zero waste production, sustainable packaging and environmentally friendly ingredients and processes.

Ethical Sourcing & Production: Embracing fair trade, cruelty free, halal and vegan ethicality in their actions.

Social Impact: The welfare of local and global communities through empowerment and philanthropy.

Transparency: Clear and open communication on the who, what, where and why behind each product.

Globally, consumers are seeking ways to incorporate more natural, ethical and clean products into their daily lives, a statement said.

In the Middle East, research shows that people are more conscious of buying products with eco-friendly formulations, sustainable packaging, and stress-relieving fragrances, it added.

This shift towards holistic wellbeing and sustainable living has prompted many brands in the beauty and haircare industries to examine their operations and ethics.

One of the driving forces behind the growth of clean and conscious practices is the Middle East’s younger demographic. Those under 30 years make up 50% of the MENA population and it is this consumer group who are putting the responsibility back on brands to level up their green credentials.

Spread over 15 halls, this year’s Beautyworld Middle East is 12% bigger than 2023 and features over 2,000 exhibitors, 400 of which are new to the event.

Brands which are aligning themselves with evolving consumer trends have a significant opportunity and at Beautyworld Middle East, great minds from the region will come together to share this knowledge and best practice, a statement said.

Brands committed to making a difference to both people and the planet will be featured at Clean + Conscious 2024.

New exhibitors include Oon Natural: Idemo and Biossential from Malaysia, Xanella from Sweden and Nesti Dante from Italy.

Ravi Ramchandani, Show Manager, said: “We are seeing a significant shift in the beauty industry towards a cleaner and more conscious way of creating products. Consumers are looking to buy from authentic, transparent brands that have strong values and can show how they have put these values into action.

“At Beautyworld Middle East 2024 we are thrilled to welcome clean and conscious brands to exhibit and to celebrate all the hard work and innovation that is happening in this fast-growing category.”

In addition to the main exhibition, this year's Beautyworld Middle East Awards will recognise and celebrate the sector with the Conscious Brand of the Year category.

Shortlisted finalists include last year’s winner LUSH Fresh Handmade Cosmetics, and innovative vegan lipstick Alizarine by Le Rouge Francais which contains plant-based pigments. The winner of this sought-after award will be revealed at a grand ceremony on October 29, at the Conrad Dubai. – TradeArabia News Service