Wednesday 17 April 2024

ANTO brings a taste of Viennese coffee culture to Dubai

DUBAI, February 13, 2024

The Austrian National Tourist Office (ANTO) hosted an exclusive barista workshop at Dubai Hills Mall on Tuesday (February 13), featuring world-champion Austrian barista Franz Grünwald. 
The event was part of ANTO's initiative to highlight the rich coffee house culture of Austria, a tradition deeply ingrained in the country's social fabric, to the residents and visitors of Dubai.
Led by Grünwald, the workshop provided an immersive experience into the art of preparing various Viennese coffee specialties. 
Participants had the unique opportunity to immerse themselves in the tradition of Austrian coffee making, sampling a menu that included the Obermeier, Überstürzter Neumann, and Einspänner - each a testament to Austria's coffee mastery.
The event brought to life the distinctive ambiance of the Austrian coffee house culture, characterised by its unique atmosphere, where marble-topped tables, Thonet chairs, and historicist interiors created a space where time seems to stand still. 
Dating back to the late 17th century, the coffee house culture is renowned for its role as a social hub, where people gather to enjoy coffee, read newspapers, and engage in lively discussions.
The coffee culture, a hallmark of the Austrian lifestyle, can be experienced throughout Austria and through this workshop, attendees also had the chance to learn about the European Capital of Culture, Bad Ischl in the Salzkammergut region, offering an exceptional glimpse into this unique aspect of Austrian culture. Known for its picturesque landscapes and historical significance, Bad Ischl epitomises Austria's blend of cultural heritage and natural beauty.
Michael Tauschmann, Director Middle East for ANTO, said: "The coffee house culture in Austria is a testament to the country's rich tradition of hospitality. It goes beyond merely enjoying a fine cup of coffee; it's about creating a warm, welcoming space where every visitor becomes part of our community. This aspect of our culture mirrors the values of warmth and hospitality that are deeply appreciated by travellers from the GCC.
“The workshop was a splendid opportunity to bring a slice of Austrian charm to Dubai, allowing guests to experience the essence of our coffee culture, the allure of Austrian hospitality, and the exquisite flavours of our coffee house traditions.”
Grünwald brought a wealth of experience and a deep passion for coffee to the event. Born in Vienna and having run his own restaurant and coffee shop, Grünwald's journey in the world of coffee has been marked by numerous accolades, including the Austrian Barista Championship and the SCAE Master Barista certification. His commitment to promoting the Viennese coffee house culture and ensuring the highest quality in every cup was on full display during the workshop. - TradeArabia News Service


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