Saturday 28 January 2023

Honayda Serafi

Serafi appointed as Chopard Brand Ambassador for Saudi Arabia

RIYADH, November 29, 2022

Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, the talented Saudi Arabian fashion designer to convey the Maison’s creativity and expertise. 
Well-known for her elegance and her keen sense of fashion, Serafi’s main purpose is to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele. 
From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to the Kingdom of Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.
Happy Palm pendant
Drawing inspiration from the Maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Serafi, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman. 
Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment. 
-- TradeArabia News Service


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