Casio Middle East is teaming up with famous New York rapper A$AP Ferg to release a new limited-edition collaboration timepiece in the UAE.

The GA-110FRG-7A model, which bears a design based on G-Shock’s original GA110 model, features a clear resin band and bezel with blue, red and yellow accents on the dial face complemented by A$AP Ferg's signature on the band loop and case back.

The new model comes in a custom limited-edition packaging and is set to hit UAE stores by February 2019.

A$AP Ferg, who is a self-confessed life-long G-Shock fan, expressed excitement on this collaborative project with Casio. The GA-110FRG-7A comes equipped with standard technology including 200M water, magnetic and shock resistance, a speed indicator, auto LED / Flash alert, four daily alarms, world time, a target alarm, 1/1000th stopwatch and countdown timer, full auto calendar, 12/24-hour formats and 51.2 mm case sizes. The model, as with all Casio G-Shock watches, remains synonymous with toughness—bearing
G-Shock developer Kikuo Ibe's concept of creating a watch that never breaks.

"We are proud to have worked with A$AP Ferg on this new timepiece, who is seen as a fashion icon to many," said Koji Naka, managing director, Casio Middle East. "The GA-110FRG-7A is a testament to Casio's commitment to create products with innovative functions that are aimed at assisting people in their daily lives and keep society moving forward--reflecting our continued contribution of society-innovative products to enhance people's lives."

"Casio G-Shock is legendary, and I am so excited to introduce this new model to the world. When I sat down to design my G-Shock watch, I kept thinking about how watches work. It brought me back to a memory I didn’t realise I had of my Aunt Kim’s bedroom telephone--a transparent phone where you can see all the inner workings and when it rang it lit up inside. That design was so beautiful to me. It had a few primary colours and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits--clean and beautiful. I really enjoyed the collaborative design process and I think my fans are going to love the result," concluded A$AP Ferg. - TradeArabia News Service