VOD Dubai International Jewellery Show, the Middle East’s only consumer and trade-focused jewellery industry event, has announced a strategic partnership with Dubai Gold and Jewellery Group (DGJG), a non-profit trade association.

DJGJ counts more than 700 members and represents companies accounting for almost 80 per cent of the regional jewellery trade.

The partnership evolves DGJG’s previous support of VICENZAORO Dubai and Dubai International Jewellery Week, the emirate’s traditional trade and consumer-centric jewellery industry events which have been merged into the consolidated VOD Dubai International Jewellery Show, running November 15 – 18 at Dubai World Trade Centre.

One of five strategic partnerships aimed at ensuring the show’s prolonged success in nurturing further growth in the robust regional jewellery sector, the partnership will leverage DGJG’s knowledge, expertise and network to elevate the event’s commercial proposition and Dubai’s position at the fulcrum of the global jewellery industry.

“As a promotional board for Dubai in the international jewellery industry, DGJG is the link between the government and the industry at large. We lay a platform for training, starting from the doorman of the jewellery store to the owner of the store; we train people on gemology and the purity of gold; we organise international conferences and we represent the trade in other jewellery shows around the world. We are a 360-degree business,” said Tawhid Abdullah, chairman, DGJG.

“VOD Dubai International Jewellery Show has the added edge of being a unique fusion between retail and trade – it’s something we have never done before in Dubai – and I believe we will be very successful. The regional jewellery market is flourishing,” added Abdullah, citing the fact the UAE is the only country globally to achieve an average trade increase of five-to-eight per cent in the first five months of 2017 compared to the same period last year.

“Dubai has managed to build its strong position thanks to a number of reasons: credibility, trade experience, the potential of the wholesalers, overall pricing – all these factors attract the global market. Dubai doesn’t consume the 350 tonnes of jewellery it sees in a year, 80-90 per cent is re-exported, it comes and goes. This is what Dubai is all about. It’s a service provider, a facilitator of goods, industry and trade. We manufacture, we import, we export, we assemble, and we facilitate the meeting of countries and companies to do business. Dubai is where the world comes to trade – we hope VOD Dubai International Jewellery Show builds on that reputation in the jewellery sector,” said Abdullah.

“In the UAE we are in a unique position in that we import almost 350 tonnes of jewellery annually; that means 14 per cent of all total manufactured jewellery globally passes through the region. This gives us immense negotiating power and our job now is to embark on serious road shows to the countries who produce and sell their products with us, meet manufacturing delegates and persuade them to exhibit and trade with us,” he added, speaking of DGJG’s initial role in the exhibition.

Spanning more than 200,000 sq ft of indoor exhibition space, VOD Dubai International Jewellery Show is organised by DV Global Link, a joint-venture company between DWTC and Italian Exhibition Group (IEG). This year, the all-new format will see more than 500 local, regional and international exhibitors launching brand new product lines, collections and jewellery innovations to a trade and consumer audience. – TradeArabia News Service