Dubai Watch Week, a global platform of horological knowledge sharing and creative inspiration, will return for its third consecutive edition this year, after the unprecedented success in 2016, in November.

This unique event, held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, vice chairman of Dubai Culture & Arts Authority, and in association with Fondation de Haute Horlogerie (FHH), will take place from November 16 to 20 in Dubai.

It is expected to welcome thousands of visitors, including more than 60 industry legends and brands, said a statement.

After a raft of positive feedback following the 2016 edition, Dubai Watch Week is set to be bigger and better under the 2017 theme ‘Classic and Contemporary’. The theme explores the evolution of watchmaking, by bringing the industry’s rich heritage to light as well as championing its innovation and creativity - connecting the past to the present.

In addition, Dubai Watch Week 2017 plans to add more masterclasses, creative hubs and panels to the agenda that are set to surprise and delight visitors, it said.

Melika Yazdjerdi, director of Dubai Watch Week and senior marketing and communication director, said: “Following on from its phenomenal success last year, we are delighted to be hosting Dubai Watch Week for its third edition. This is a one-of-kind platform that promotes the sharing of information – everything from the individual stories behind each brand including technical movements, materials, and mechanisms to consumer trends and the future of watchmaking. This year we will carefully design an attraction that will appeal seasoned watch collectors, watch enthusiasts and visitors of the fair."

Dubai Watch Week is the largest international gathering devoted to horological knowledge exchange. The 2017 agenda will feature an exciting programme filled with, exclusive VIP events, workshops, watchmaking master-classes as well as talks some of the watch world’s most eminent personalities, the statement added. - TradeArabia News Service