LAVA International, a fast-growing smartphone brand, has announced the launch of A3, a smartphone to power up work and life of young, upwardly mobile consumers.

The dual-SIM smartphone comes with dual cameras – with 13 mega pixel and 8 mega pixel – with a faster fingerprint unlocking speed. At 0.16 seconds to unlock the screen – it is a super-fast fingerprint unlocking process available in the market, beating the world’s most popular smartphones, the company said.

With starting prices at Dh799 apiece, the phone comes with a lot of camera features and user experience and is ideal for quick social media posts.

The launch comes a few weeks after the company released LAVA Metal 24 smartphone, which is selling well, the company said. It plans to manufacture 216 million handsets per annum in the next five to eight years, it added.

“As the world heralds in the new year, LAVA brings one of the best smartphones with advanced features for the young and trendy consumers who needs a better work-life smartphone partner while on the move and A3 is the new partner for the global consumers,” Billy Luo, general manager of LAVA International, Middle East North Africa. “LAVA A3 offers almost everything instantly. It is ideally suited for young professionals.”

Meanwhile, Lava International has expanded its sales network across the GCC to accelerate the sales of Lava smartphones, especially the latest product – LAVA A3.

Mahommed Khizar Ulla, head of business at LAVA International DMCC, Mena, said the company has tied up with major retailers to partner with the Dubai Shopping Festival (DSF).

“We currently have a strong network across the GCC markets to sell and offer strong customer service in the region,” Khizar said. “As one of the fastest growing smartphone brands in the world, we are aware of the need for speedy customer and after sale service. That’s why we are offering value added after sales service to customers across the region.

“As we grow our sales, there will be more customer centres to offer better experience to owners of LAVA smartphones.” – TradeArabia News Service