Premium automotive manufacturer Jaguar Middle East and North Africa (Mena) has announced a strategic partnership with Dubai Opera after being named the Official Vehicle Partner of the performing arts destination in Dubai.

As the latest extension of Jaguar’s ‘The Art of Performance’ creative communications platform, the long-term partnership represents the ultimate medium to express the automotive brand’s commitment to recognising creativity and performance that excites the senses and pushes past the limits of convention to become art, says the company.

Located in Downtown Dubai, Dubai Opera will produce and host some of the finest and most engaging performing arts experiences from all over the world.

“The collaboration with Dubai Opera gives Jaguar a powerful stage from which to continue delivering the unforgettable sensory experiences that the automotive brand is renowned for. As the Official Vehicle Partner of Dubai Opera, Jaguar will activate a number of interactive experiences and events over the course of the next three years, bringing to life ‘The Art of Performance’ in new and captivating ways,” it said.

Christopher Wilde, brand director at Jaguar Land Rover Mena, said: “There are clear synergies between Dubai Opera, Jaguar’s brand values and Jaguar’s ‘The Art of Performance’ platform. From its stunning, world-class architecture and heritage to its innovative and enchanting, modular interior design, Dubai Opera delights the senses through technical artistry. We are delighted to be able to harness this opportunity to shine a spotlight on performing arts and create immersive moments that excite the senses and take breaths away.”  - TradeArabia News Service