Luxury watch brand Bell & Ross, the ultimate reference in aeronautical watches, has established its presence in Abu Dhabi.

The opening of Al Sayegh’ Bell and Ross Boutique, Nation Towers, followed a promotional press meet at St Regis Hotel Abu Dhabi Corniche.
 
Bell & Ross rose to fame for incorporating advanced Swiss technology for precision, using instrumental panels as a source of inspiration (the BR 01, the clock of a cockpit on your wrist, has become a worldwide reference in the watch industry) and the signature water resistance feature that can withstand water pressure to a depth of 1,000 metres (Guinness World Record with the Hydromax model).

Although the luxury brand specialises in creating watches that serve divers, pilots and sailors, it has become a symbol of class and holds a significant position in the market today, the company said.

This year Bell & Ross demonstrates its power of engineering and emotion of creativity with new concepts such as:

* Sky: This new line is especially designed for air pilots on desert missions needing a tool to measure short time intervals. The Desert Type line perfectly illustrates the four fundamental principles of Bell & Ross: legibility, functionality, precision and water resistance.

* Space: The BR-X1 Hyperstellar, a navigation tool for space missions, is unique because of its ergonomics, mix of materials and lightweight.

* Land: The Aero GT concept car and its two limited editions, the BR 03 AeroGT models.

The chairman of Al Sayegh Group Abdullah Ali Al Sayegh said: “Considering Abu Dhabi Formula 1 is fast approaching; we are excited for the BR-X1 line. Sports fans will appeal to the exclusive collection released in partnership with the Renault Sport Formula One Team. Both Bell & Ross and the Renault team have the common goal of pushing the limits of mechanics which is well represented in the limited edition timepieces.”  - TradeArabia News Service