Officine Panerai, a leading designer, manufacturer and retailer of watches, continues to expand its distribution network with the opening of its first boutique in Bahrain, in collaboration with Asia Jewellers.

The new boutique opened its doors in Moda Mall, Bahrain’s latest modern shopping location. Situated on the first floor of the mall, the new Panerai boutique is designed with a sophisticated rich interior which includes stunning Venetian walls, Italian furniture and a gold Calacatta marble stone floor. The façade décor features a back lit watch mechanism which is a new decoration installed only in the Dubai Panerai boutique.

Milvin George, Panerai’s regional managing director, said:  “We are delighted to launch our first boutique in Bahrain in such a significant location and in cooperation with one of the leading dealers, Asia Jewellers. This will strengthen our core mission to be closer to our existing and potential customers in the kingdom.”

“The new boutique is a significant part of our expansion plan across the GCC and we are happy to mark this milestone which will enable us to reach the residents, the commercial community and tourists that frequently visit this prestigious mall,” George said.– TradeArabia News Service