Conrad St James...the first Shop the City by Conrad experience
Conrad debuts tailored luxury shopping experiences
MCLEAN, Virginia, November 6, 2014
Conrad Hotels & Resorts, an international brand of luxury hotels and resorts, has unveiled the debut of ‘Shop the City by Conrad’ – a seasonal guest package connecting travellers to local cities and culture by way of an exclusive, luxury shopping excursion.
For a limited time, guests who book this shopping experience will receive a package that includes a two-night minimum stay in a suite, a private chauffeured car, and a personal shopping escort who will guide the shoppers through an extraordinary selection of high-end retailers in the city of their stay.
Conrad Dubai, which has been included in the luxury programme, will open its doors to the customised experience early next year.
Participants of the package will be chauffeured in a Range Rover SWB to a carefully-curated list of retail destinations, including one local boutique exclusive to the highlighted city. Each location will offer a customised shopping experience – from expert advice to private shoppers and specially designed takeaway items – providing guests with a VIP experience tailored to them and the city.
“Conrad hotels around the world provide guests with meaningful and experiential ways to connect with the cultures that surround them,” said John T A Vanderslice, global head, Conrad Hotels & Resorts. “Whether our guests’ travels take them to sought-after destinations such as Miami, Seoul, or London, our tailored shopping programme offers them a world of personalised style in the heart of each city.”
From November 21 to December 21, the new Conrad London St James in the UK will serve as the backdrop for the first Shop the City by Conrad experience.
Participating retail brands in the London programme include:
- Land Rover – Since 1948, Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range.
- Paul Smith – Famous for its clothing and accessories collections, Paul Smith specialises in an inventive use of traditional craftsmanship and cutting-edge design to create beautifully made, desirable, and modern pieces. Paul Smith’s flagship shop in London's Mayfair quarter presents men and women's clothing, bespoke furniture, and a curated selection of special pieces and one-off designs.
- Harvey Nichols – When it comes to the very latest in luxury designer womenswear, menswear, beauty, and food, Harvey Nichols is the definitive destination for seriously stylish retail therapy.
- Fortnum & Mason – Fortnum & Mason specialises in food, drink, gifts, and entertaining, in the heart of St. James. From a wide variety of teas, hand-made preserves, and chocolates, to bespoke hats, hampers, and unique fragrances, there is something to bring pleasure to all at Fortnum’s. Fortnum & Mason is located at 181 Piccadilly, London W1A 1ER.
- Bremont – Bremont is an award-winning British company producing beautifully engineered chronometers in Henley on Thames, England. In the heart of London’s luxury quarter, the boutique showcases Bremont collections as well as the heritage and heart of the brand.
- Surprise Retailer – Each city will feature one mystery location, disclosed upon arrival.
Through early 2015, Conrad will offer a limited-period Shop the City by Conrad-stays in the following cities across the Middle East, US, Europe and Asia including:
- Conrad Miami – March 2015
- Conrad Dubai – April 2015
- Conrad Istanbul – May 2015
- Conrad Tokyo – June 2015
- Conrad Beijing – July 2015
- Conrad Hong Kong – August 2015
- Conrad Seoul – August 2015
- Conrad Singapore – November 2015
- Conrad New York – December 2015 - TradeArabia News Service