FG4 Woman, UK’s leading retail brand designed by fashion guru George Davies, has brought the international fashion experience to Dubai, UAE, with the launch of its very first store in Arabian Center.

With 200 sq m of selling space, FG4 concept store aims to make the store more inviting, inspiring and easy to shop for customers, with an exciting new feel for the region.

Davies said: “We’re proud to have unveiled our new flagship store today, located at one of Dubai’s most popular shopping destinations. We are incredibly excited and are sure it will be as well received as our FG4 children’s outlet that was launched earlier in March this year. ”

Further to the launch, the brand previewed a stunning Autumn Winter collection through an extraordinary fashion show. The beauty and contemporary sophistication of one of the world’s most celebrated cities, London, was recreated in a glamorous runway setting to showcase the latest chic edition from FG4 Woman.

The FG4 Woman range, features the season’s most covetable key pieces and trends, inspired by the nature and the cold spell.
Stretching style options from weekdays to the weekends, the collection boasts George Davies’ eye for contemporary style with a fresh blend of artistic designs and bold hues.

Davies said: “With this new collection, we wanted to push the fashion boundaries through the use of contemporary design elements along with exclusive product detailing. We sought to take fashion to chic new dimensions by composing true style staples that will work for women living in the UAE with a busy lifestyle and help them with their style transitions from autumn through the season change.” - TradeArabia News Service