UAE's top telecom services operator Etisalat has introduced two new channels for SIM card registration in UAE to enable more customers to easily register their mobile SIM cards under the ‘My Number, My Identity’ campaign launched by the UAE Telecom Regulatory Authority (TRA) last July.

The new channels include the introduction of five new partners - Enjazat, OnTime, Leader, Fixit and Watha’aq - and an online process to initiate the registration activity. Additionally consumers can also call the toll free number to enquire on the registration status.

These five will add more than 40 locations across the country to serve customers and facilitate registration of the SIM cards.

For online registration, the process can be initiated on www.etisalat.ae encouraging all mobile subscribers to begin the procedure and thereafter complete at an Etisalat business center.

Customers can also enquire about the registration status on the toll free number (800121) which is available in four languages Arabic, English, Urdu and Malayalam. Etisalat business centers will continue to service SIM card registrations across UAE.

Ayman Eldessouky, the chief sales officer, Etisalat said the company had put huge efforts in supporting the TRA campaign by introducing new channels for registration and adding new partners.

"We believe that this initiative will help the cause of protecting the consumers and providing them an enhanced mobile experience by providing additional channels to register. Customers today need to be protected against the misuse of identity as well as be delivered a wide range of services meeting their changing needs and requirements," he stated.

The easy and quick registration procedure requires mobile subscribers to produce valid and original identification documents at any Etisalat kiosk and the new partner locations across the country, noted Eldessouky.

"Documents include Emirates ID or passport for UAE nationals, passport or GCC National ID for GCC nationals, and Emirates ID or passport along with valid residence visa for all other nationalities. Business and government customers are required to present a valid establishment card issued by the UAE Ministry of Interior," he added.-TradeArabia News Service