Microsoft has entered into a distributorship agreement with iPoint, a major IT reseller, covering its Original Equipment Manufacturer (OEM) and commercial business for Bahrain.

The agreement comes in support of Microsoft's plans to widen its reach in the Bahrain market and increase its presence into the reseller channel.

Under the terms of this partnership, iPoint will be responsible for steering the reseller business, increasing Microsoft OEM product revenue and supporting with the development of the local channel.

Welcoming iPoint into the fold, Microsoft Bahrain and Oman regional country manager Tareq Hijazi said Bahrain continued to be an important market for Microsoft primarily due to its investment in wide scale access to information technology as a key driver for growth and competitiveness.

"We continue to invest in all sectors within the Bahrain economy including the establishment of strong partnerships with local technology partners like iPoint," he said.

"Distributors are a fundamental component of the reseller business and we look forward to iPoint's positive contribution in the local market," he added.

iPoint has been leading the reseller landscape with a strong portfolio of hardware and software distributorship in Bahrain and a proven capability in the retail and consumer market.

iPoint holding company Business International Group managing director Nabeel Almoayyed said they were honoured and excited to have been chosen by Microsoft as their distributor for Bahrain.

"Microsoft symbolises the essence of the dynamic IT software industry and the tremendous growth opportunity that exists," he said.

"Through our efficient and dynamic distribution capacity, Microsoft products will now be made readily available through Bahrain's IT channel and retail companies to end user customers," he added. – TradeArabia News Service