Adobe Systems Mena, a global software and services company, has signed up Alfalak Electronic Equipment & Supplies Company as its official Saudi distributor.

Alfalak Electronic Equipment & Supplies Company is a leading information and communications technology solutions provider with 30 years of experience in the Middle East markets.

As per the contract, Alfalak will be supporting the full range of Adobe products to ensure availability for business users and retail outlets.

With this deal, Alfalak joins the company's strategic network of Mena distributors which includes Logicom, Mindware, Disway and Grapheast.

"During the past year, we have been carefully reviewing our distribution strategy in Saudi Arabia to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Kingdom," said Abdallah Saqqa, general manager, Adobe Systems Mena.

"Alfalak has an extensive understanding and widespread penetration of the market in the Kingdom and we are pleased to welcome them to our network," he added.

Ahmed Ashadawi, CEO and president, Alfalak Electronic Equipment & Supplies said," Through this partnership, we will be offering our customers in Saudi with optimal solutions, while complementing the growth strategy of Adobe in the Kingdom."-TradeArabia News Service