i2, one of the region’s largest and most diverse mobile phone provider, has launched its newest service centre in Dakar, Senegal. 

Located on 10 Avenue Leopold Sedar Senghor X rue Faure, the centre will address the needs of mobile users including issues regarding customer service, technical
difficulties, warranty and software upgrades.

Bashar El Kadhi, senior vice-president of i2 Africa, Joseph Ndong, Senegal telecom minister, Waleed Maroof, i2 group technical manager for Africa; and Nathalie Basque, i2 managing director Senegal were among those who attended the inauguration ceremony.

Basque said i2’s business model, expansion strategy and marketing mix share a common denominator as they were all heavily customer-focused.

i2 has about 50 service centres across 22 markets, with plans to expand its after sales support network in the next year. TradeArabia News Service