Dow Jones has been talking to potential buyers about the sale of its stock-market indexing business, which includes the Dow Jones Industrial Average, The Wall Street Journal reported on Friday.

The Wall Street Journal, in its online edition, reported that the process is being run by Goldman Sachs, and could result in a sale, joint venture or some other type of arrangement. The report cited people familiar with the matter.

Dow Jones, which is also the parent of the Wall Street Journal, is a division of News Corp. A News Corp spokeswoman declined to comment.-Reuters