Grundfos, a global leader in advanced pump solutions and a trendsetter in water technology, has announced the launch of its innovative digital sizing and selection tool that let customers find the optimal solution for every project.

In line with its commitment to sustainability and making the world a better place, Grundfos, the award-winning company is working on new products with an aim to achieve new heights of innovation and quality, said a statement from the company.

While the quality of products and services was the key driver of customer loyalty and business growth for the past decades; today, in a world where ‘digital’ is the talk of the town, modern customers are looking beyond just products, differentiating and making decisions based on digitally driven experiences.

With this in mind, Grundfos Product Center was designed to be a digital sizing and selection tool that lets you find the optimal solution for every project, said the statement.

It provides all the information that customers may need – including pump curves, technical specs, CAD drawings, available spare parts, installer guides, videos and other documentation – all in one place on the pump’s product page.

As the definitive product search system for all of Grundfos, the Grundfos Product Center helps customers make the right choice faster, speeding up their entire work process; covering every sector we serve, including domestic and commercial building services, the water supply industry, wastewater management, industry and OEM solutions.

“Establishing long-term customer relations is now the pillar to ensure that brands become the preferred choice over competitors and achieve significant revenue growth,” remarked Jaakko Hahtokari, the director, Internal Sales & Commercial Excellence, Grundfos Gulf Distribution.

“Grundfos has established through studies that the implementation of digital technologies into all areas of business allows us to build more sustainable relationships with customers and better understand their needs,” he added.

Jonah Scahs, the famous entrepreneur and designer, said this approach drives customer loyalty and loyalty drives topline growth; whilst one of the main drivers for building customer loyalty through digital services is by having active digital customers.

"Your brand is a story unfolding across all customer touch points," he added.-TradeArabia News Service