ArabiaWeather, a leading weather company in the Middle East and North Africa (Mena), has signed a deal with Greece-based Raymetrics, a global leader and manufacturer of atmospheric light detection and ranging (Lidar) systems, aimed at revolutionising dust forecasting in the region.

Inked in October, the agreement will help enhancing the quality and accuracy of ArabiaWeather forecasts, said a statement from the company.

By virtue of the partnership, Raymetrics SA will complement ArabiaWeather's decision support solutions and weather forecasts with advanced hardware - including a state-of-the-art regional Lidar network - consequently elevating the latter's personalised, relevant and precise weather coverage, in turn, benefitting ArabiaWeather's end-users including consumers, enterprises and governments, it said.

As a company operating in a geography where sand and dust storms are frequent, ArabiaWeather will further bolster its specialized dust forecasting capabilities, hence improving readiness and emergency response.

Ehab Al Shurafa, managing partner at ArabiaWeather, said: “We are very excited about our partnership with Raymetrics SA, as it will help us deliver greater value to our existing and future clients.”

The MoU will also enable ArabiaWeather and Raymetrics SA to promote collaborative projects that leverage each company's unique strengths, resources and cutting-edge technologies in order to deliver timely, accurate and localized weather information and services to private and public sector entities across the Mena region.

Furthermore, the partnership will allow Raymetrics SA to benefit from ArabiaWeather's regional experience and standing in order to expand its reach within the Mena.

Nikos Kontos, chief executive officer of Raymetrics SA, added: “Our organisation and ArabiaWeather have a common vision for the Mena region, and this partnership is the foundation for achieving it.” – TradeArabia News Service