National Paints, a well-known paints brand in the Mena region, is set to roll out its aggressive expansion programme in the UAE market, with plans to inaugurate a total of 14 new exclusive showrooms in Abu Dhabi and Al Ain in the coming weeks. 

 

The three newly-built showrooms located in the capital city are the first ones that were unveiled. These will be followed shortly by the opening of 11 more outlets in the other parts of the country in the next few weeks.  

 

All showrooms will house a premium range of National Paints’ decorative, protective, automotive, wood care, powder, PVC and marine paints. 

 

The decorative range includes Trust Hygienic with silver ion technology, which prevents the growth of bacteria, mould, mildew and fungus; the 100 percent pure acrylic Shield range of exterior paints; and Expression’s wide range of decorative interior designs. Trust Hygienic is ideal for hospital and school use, while the popular Shield Extreme under the Shield range contains heat reflective pigments to lower surface temperature and save on energy consumption. The outlets are also equipped with tinting machines, an equipment capable of producing all kinds of colors instantly, to enhance the buying experience of all end consumers.

 

Samer Sayegh, managing director, National Paints, said: ‘Our expansion strategy is designed to strengthen our brand presence and capitalize on the rising growth opportunities in the local market. The 14 showrooms set to be operational this year marks the beginning of further reinforcing our market foothold as we target to build around 140-150 customer-centric showrooms across the country. Through this move, we hope to enhance our retail sales channel and improve our service levels to the end-users in line with our commitment to provide added value and quality products and services to our customers.” 

 

National Paints has also revealed partnering with top retail customers in the market, including Bestway, Al Sajid, and Merit Paints in Abu Dhabi, with more partnerships to follow in the near future. The move aims to complement the company’s expanding presence in the UAE and strategically reach out to its target market consisting of professionals, locals, and interior designers in the premium and upper segment, among others. 

 

Adnan Kardouh, sales manager, National Paints - UAE, said: “Focusing on retail architectural and real estate industry, we are committed to serve our customers with eco-friendly products delivered in our outlets that follow environmental sustainability practices. Our showrooms will become a one-stop destination for professionals and end-customers looking for trendy colors and designs that match their requirements and personalities.” 

 

The unveiling of National Paints’ top-notch, new showrooms in the local market will offer competitively priced products to ensure high value for money and wide spread presence in the market; provide easy, accurate, and fast decision-making tools to aid customers in choosing their desired colors and designs; and address buyers’ needs - be it decorative, industrial, woodcare, automotive, and marine paints, the company said.

 

“Since its inception in 1969, National Paints has been synonymous with excellent quality products, outstanding technical support, speedy deliveries, solid team work, and up-to-date systems. We harness the power of new technologies to produce products par excellence supported by our finest research and development teams. All these efforts are in keeping with our company’s commitment to efficiently address the diverse and unique requirements of our customers,” said Sami Amir, retail manager, National Paints-Abu Dhabi. - TradeArabia News Service