APM Terminals Bahrain has introduced an online customer portal aimed at making transactions at the Khalifa Bin Salman Port easier, efficient, transparent and more cost effective to the land side customers in the kingdom.

The advanced portal was inaugurated by Kamal bin Ahmed Mohammed, Minister of Transportation and Telecommunications at a ceremony held at Wyndham Grand and which was attended by high level officials from the sector.

The LIFT portal, which can be accessed also allows customers to directly track and trace their cargo real-time, check status of their shipments/vessels, schedule appointments such as deliveries and destuffing of containers, pay online, and receive their invoices online, with 24/7 availability of support.

By enabling customers to access these services online, this eliminates the need for agents to be present in person hence saving time and related costs. It also creates transparency of readiness of their shipments, available slots which helps better planning by the importers.

Mark Hardiman, managing director of APM Terminals Bahrain said: “With supply chains becoming global, technology is having a major impact on improving accessibility and efficiency for the port sector. We are committed to invest in KBSP’s digital future to support Bahrain’s transportation and logistics sector-growth. These easy to use services will ensure we deliver unparalleled port coverage and improved products and services to our customers.

“The launch of LIFT online services marks a new digital chapter in our container operations, enabling us to integrate new technology and capabilities into our traditional processes in order to service our customers better and ease how they do business with the port. We’re excited to offer these services to our customers.”

Commenting on the LIFT, Samrat Raj, country manager, Bahrain, Mastercard said: “Bahrain’s e-commerce sector is booming, and we’re seeing a growing demand for commercial solutions that streamline processes and drive business efficiencies. Bahrain’s ambitions to become a more digital and cashless society is buoyed by initiatives like these and we commend APM Terminals on the launch of LIFT and their dedication to driving business in the Kingdom.” – TradeArabia News Service