Fetchr, a mail delivery and logistics services company based in Dubai, has joined hands with the Oman National Post Company to set up a new company aimed at modernising traditional postal delivery.

A first-of-its kind joint venture firm, Ersal will enjoy direct access to the GCC countries through the Fetchr network.

With this deal, Oman National Post Company will become the first public post entity in the Middle East to revolutionise its last mile delivery postal service by enabling delivery access via mobile (in contrast to the traditional requirement of a physical address), said a statement from the company.

The launch event of Ersal took place under the patronage of Dr Ahmed bin Mohammed Al Futaisi, Minister of Transport and Communications.

Abdulmalik Al Balushi, CEO, Oman National Post Company, said: “We are thrilled to be collaborating with fetchr, and be the pioneers in this region and offer our citizens and residents the latest and best in technology and delivery service.”

Idriss Al Rifai, CEO, Fetchr, said: “It’s all about having the logistics company being able to find the customers, we’re changing that paradigm, making sure it’s the job of the logistics company to find you and eliminate the need to stay home for six hours waiting for a delivery.”

Fetchr is a delivery-business and consumer technology app dedicated to change shipping by eliminating the need for a traditional address and by using its patented mobile technology solutions.

It has a major presence in Jordan, Egypt, UAE, Saudi Arabia and Bahrain and will soon launch operations in Kuwait and Pakistan.-TradeArabia News Service