Germany-based Lanxess, a specialty chemicals group, said that its Material Protection Products (MPP) business unit will be exhibiting at two stands for the first time at drinktec, a leading trade fair for the beverage and liquid food industry, being held in Munich, later this year.

The event will take place from September 11 to 15.

The company will showcase its effective cold sterilisation technology for soft drinks in Hall B1, Stand 502, said a statement.

At the SIMEI@drinktec wine technology trade fair, taking place simultaneously during drinktec, Lanxess will be in Hall C3, Stand 225, to present Velcorin as an oenological method for stabilising wine.
 
Ingo Broda, head of the beverage technology business line in MPP, said: “Velcorin can be used in many beverage categories, from carbonated soft drinks, iced tea and juice-based drinks, to sport and energy drinks, mixed beer drinks, cider and wine.”

“We therefore are optimistic that we will continue to participate in the global growth of the beverage market,” Broda added.
 
A growing global population and changed consumer behaviour in emerging economies are among the reasons behind rising volume sales in the beverage industry.

According to the German Mechanical Engineering Industry Association (VDMA), experts at the British Euromonitor International market research institute predict that the volume of global trade in the soft drink segment will grow by 18 per cent by 2020.

An increase as high as 29 per cent is even expected in Asia, the largest regional market. Global sales by volume for 2020 are estimated at 790 billion litres.
 
Global volume trade in wine increased by five percent to just under 28 billion litres between 2009 and 2014. According to Euromonitor, global sales of wine will rise by another nine percent by 2019, with growth primarily being observed in regions currently displaying low per capita consumption.

For example, sales will rise by 21 per cent by 2019 above all in the Asian region, which already is the second-largest. More available income and changed consumer behaviour are spurring the popularity of wine there.
 
Broda continued: “We want to grow with the market in this beverage category, too, particularly in the trend segments of sweet and non-alcoholic wines and wine mixed drinks. With our premium products and global services, we have the ideal prerequisites for reaching this goal.”

“With Velcorin we not only offer an effective solution for the cold sterilisation of beverages, but also an all-around service inclusive of our dosing equipment. The package includes system maintenance as well,” he concluded. – TradeArabia News Service