The Department of Economic Development – Ajman (DED-Ajman) said its ‘Trade Name Reservation’ platform has received applications to reserve more than 450 trade names since its launch in the beginning of the second quarter of this year.

The innovative service is aimed at attracting investors and building a business-friendly environment.

The state-of-the-art platform serves as a new and modern channel created to support the UAE’s move to adopt a knowledge-driven economy and strengthen Ajman’s business and investment infrastructures, it said.  

The ‘Trade Name Reservation’ platform allows for reservation of trade names for two months, it added.

Saud Al Shammari, director of DED- Ajman’s registration department of economic and licenses, said: “The online service reflects our commitment to shift to an automated process and drive continuous service improvement within the department.”

“It is a true embodiment of our relentless efforts to deliver a unique experience to our investors by offering faster transaction procedures and a shorter turnaround time of seven to 10 minutes,” he said.

"The reservation process involves three steps that do not take more than 10 minutes to complete. The first step entails entering essential data, followed by verification that the name is not identical with existing trade names. The last step involves payment of fees, booking the trade name and sending it by email," he explained.

Al Shammari pointed out that the ‘Trade Name Reservation’ platform has so far received applications to reserve more than 450 trade names over a relatively short period of time.

“Our portfolio of smart offerings is the key to scoring higher on the ‘ease of doing business’ index. It will also help drive Ajman’s efforts to diversify its economy and achieve sustainable development,” he added.-TradeArabia News Service