Nissan has appointed Hussein M Dajani as general manager, Digital Marketing, for Africa, the Middle East and India.

He will lead Nissan’s digital and social media strategy in the region, which is becoming ever more significant for Nissan’s global business. Working with teams in local markets, his role will be to ensure that the company delivers an innovative experience online for customers, matching the innovation in Nissan’s cars. He will also take the lead on digital and content for Nissan’s regional Communications function, working on strategies to support the company’s business goals.

Dajani, who has a BS in Business Administration from the American University in Beirut said: “I am delighted to be joining Nissan and I am looking forward to further strengthening Nissan’s digital footprint in Africa, the Middle East and India.

“This region is dynamic and includes some the fastest-growing, most promising economies in the world. Nissan is committed to offering our customers the best cars and customer service whether they are a first-time car-owner buying a Datsun redi-GO in India, or the latest generation of their family to purchase a Nissan Patrol in the Middle East.”

Nissan already has a strong and growing presence with more than 15,000 employees across 87 countries in Africa, the Middle East and India. Four major regional hubs control Marketing and Sales, and related functions, in the United Arab Emirates, India, Egypt and South Africa – as well as satellite offices in other key markets including the Kingdom of Saudi Arabia. There are factories building Nissan cars in India, Egypt, South Africa and Nigeria with a combined annual production capacity of more than half a million units.

Dajani has more than 15 years of experience in marketing and communications. Previously he was head of Online Communities & Communications for Virgin Mobile in Qatar and area digital manager for the MEA region for Red Bull.

“We are very pleased Hussein has joined our team as he brings to Nissan a wealth of knowledge in the field of digital marketing which has been gained working for some of the most respected brands in the world,” said Peter Clissold, general manager of Marketing for Nissan’s Africa, Middle East and India region. “His experience will be invaluable in a region where the digital landscape is fast-moving, diverse and among the most sophisticated in the world.” – TradeArabia News Service